- Évènements
- Car exhibition & launch in Provence
Car Launches & Exhibitions in Provence
Looking for a venue that combines prestige, discretion and excellence for your next car launch in Provence? Terre Blanche Hotel Spa Golf Resort***** welcomes you to an exceptional estate nestled in the enchanting landscapes. Renowned for its preserved natural surroundings, premium facilities, and ideal location between Provence and the French Riviera, the Resort provides the perfect setting for an unforgettable vehicle launch — whether for a single model or an entire new range. Whether you're an automotive brand, a specialised communications agency, or an event professional, our dedicated team is committed to turning your launch into a seamless, high-impact success that reflects the full scope of your ambition.
Ideal Infrastructure for Automotive Launches
When hosting a car launch at Terre Blanche, you benefit from a fully secure environment designed to meet the highest technical standards. The Resort offers a wide range of facilities tailored to both intimate presentations and spectacular showcases: outdoor and covered parking areas to display or protect your vehicles, an on-site professional car wash station, electric charging stations, and discreetly integrated maintenance zones. This highly functional setting, seamlessly woven into the architectural elegance of the Resort and the enchanting Provençal landscape, ensures the success of your launch, every step of the way.
Exhibition spaces
Terre Blanche offers a rich variety of atmospheres to showcase your vehicles in the most elegant light. From the hotel’s majestic forecourt to the charm of a Provençal patio or the privacy of our exclusive lounges, each space becomes a bespoke setting, a tailor-made stage for your models. Outdoors, landscaped gardens, panoramic terraces, and private lanes provide a dynamic, multi-sensory backdrop under the blue skies of Provence, where colours and scents blend effortlessly. Indoors, bright volumes, noble materials, and contemporary design create a refined and flexible environment. Let your creativity unfold in a venue that highlights every curve, every line, every signature.
Suggested itineraries
Because no car launch is complete without the thrill of the drive, Terre Blanche offers a curated collection of itineraries designed to highlight the full performance of your vehicles.
A Unique Setting for an Exceptional Brand
By choosing Terre Blanche for your car launch, you align your brand with the prestige of a resort renowned for its excellence in hospitality, absolute discretion, and bespoke service. Featuring a 5-star hotel, member of Leading Hotels of the World, two championship golf courses designed by Dave Thomas, a 3,200 m² spa, and gourmet restaurants, the Resort also offers guests, clients, or journalists an exceptional living experience throughout their stay. The entire site can be fully privatised to ensure complete confidentiality and exclusivity, with end-to-end support from our dedicated, experienced teams. Our ethical and environmentally conscious commitments, combined with the Resort’s preserved natural surroundings, reflect your values and CSR ambitions, making Terre Blanche the ideal setting to showcase electric or hybrid vehicles in a meaningful and responsible way.